Novo Shoes Review 2025 : Styles, Comfort, Price & Returns

Introduction to Novo Shoes

In Australia’s fast-evolving fashion landscape, Novo Shoes has carved a unique identity as a go-to destination for stylish, affordable, and versatile women’s footwear. From elegant high heels and casual flats to trendy boots and statement sandals, Novo offers collections that cater to women who want to look chic without compromising on comfort or accessibility. With over 100+ retail locations across Australia and New Zealand and a thriving online store, the brand has become a household name in affordable fashion footwear.

What is Novo Shoes?

Novo Shoes is an Australian footwear retailer specializing in women’s shoes, handbags, and accessories. The brand focuses on delivering fast-fashion-inspired collections that reflect global runway trends at prices accessible to the everyday shopper. Novo’s catalog is broad, spanning heels, boots, sandals, sneakers, wedges, and flats, ensuring that every occasion—from the office to evening outings—is covered.

A key appeal is convenience: Novo’s online shopping platform, free AU-wide delivery over $79, Click & Collect service, and partnerships with Afterpay and ZipPay for flexible payments make it a strong choice for modern, digitally savvy consumers.

Brand Overview and Origin

Founded in Australia, Novo Shoes Group Pty Ltd quickly grew from a local footwear label into one of the country’s most recognized shoe retailers. While the brand’s origin story is tied to the Australian fashion market, it has since expanded across Australia and New Zealand, with a presence in shopping centers and strong eCommerce operations.

Novo distinguishes itself by:

• Delivering seasonal collections inspired by global trends.
  
• Collaborating with labels like Ipanema for casual footwear.
  
• Launching premium-focused lines such as the Made in Europe Collection, emphasizing quality craftsmanship.
  
• Providing customer incentives like Novo Rewards, student discounts, and gift cards.
  

This balance of affordability, style variety, and loyalty programs cements Novo’s reputation as a brand that understands its audience.

Why Novo is Trending in the Footwear Market

Novo is trending because it has tapped into several key consumer shifts:

• Affordable Luxury: Shoppers are looking for fashion-forward shoes without designer price tags. Novo fills this “premium look, budget price” gap.
  
• Omnichannel Presence: With a strong online shop, retail stores, and collaborations with influencers on Instagram and TikTok, Novo stays visible to a trend-driven audience.
  
• Sustainability Movement: Through curated lines like Made in Europe, Novo is aligning with the growing demand for better-quality, longer-lasting footwear.
  
• Flexible Shopping Options: Payment solutions like Afterpay and ZipPay, plus Click & Collect, make it easy for customers to integrate Novo into their lifestyle.
  
• Social Proof: User-generated content on platforms like Instagram (e.g., collaborations with influencers such as koralie.zanetti and abby_bergman_) strengthens its social presence.
  

Competitors such as Wittner, Tony Bianco, Windsor Smith, and Novo’s global fast-fashion counterparts (Zara, H&M, ASOS) highlight why Novo’s positioning as an affordable-yet-stylish alternative continues to resonate.

Target Audience – Who Is Novo For?

Novo Shoes is designed for women who want style, variety, and value without the premium designer markup. Its key audiences include:

• Young Professionals: Looking for polished heels and flats for office wear.
  
• Trend-Seekers (18–30): Students and young adults drawn to fast-fashion-inspired collections, boosted by student discounts and social media campaigns.
  
• Occasion Shoppers: Women seeking affordable wedding, party, or seasonal footwear without overspending.
  
• Everyday Comfort Seekers: Customers who want stylish sneakers, sandals, or boots that balance comfort and chic appeal.
  

With seasonal sales, reward programs, and constant new arrivals, Novo positions itself as a brand that grows with its audience, from university life to the workplace and beyond.

First Impressions – Unboxing Experience

Packaging Quality

Most buyers describe Novo’s packaging as standard but not premium—you’ll usually receive shoes in a branded cardboard box, often wrapped in basic tissue paper. A few reviewers on ProductReview.com.au mentioned that the shoes arrived neatly packaged with no damage, while others noted inconsistencies, such as boxes arriving slightly crushed during transit. Unlike competitors like The Iconic or Nordstrom, Novo doesn’t emphasize eco-friendly or luxury-style packaging. That said, a clean presentation is there, but don’t expect the “wow factor” of high-end unboxings.

Shipping Time and Delivery

Delivery experiences vary widely. Some customers reported next-day delivery when using express post via Australia Post, while others complained of waiting up to a week, even after paying for express shipping. Positive reviews highlighted quick dispatch during sales periods, while negative ones cited missing items or delays without proactive updates. Novo’s shipping reliability seems more store-dependent—orders fulfilled directly through their site can lag compared to retailers like OzSale or The Iconic, which tend to have more consistent logistics.

Presentation and Aesthetics

Visually, Novo’s shoes are on-trend and Instagram-ready. Many buyers say the shoes “look exactly like the website photos,” making them appealing for events like weddings or parties. However, a recurring theme is that appearance doesn’t always match durability—some shoes began peeling or fading after minimal wear. If you’re drawn in by the sleek unboxing moment, Novo scores points on style-first appeal, but the presentation might feel undercut if you notice material flaws early.

Comfort & Fit

Are Novo Shoes Comfortable for All-Day Wear?

Comfort feedback is mixed. Some customers praised lightweight sandals and flats for everyday wear, especially options like Ipanema sandals sold under Novo, which are generally comfortable for casual use. But high heels, particularly stilettos and block heels, often received criticism for causing blisters and even skin irritation during extended wear. Shoppers comparing Novo to brands like Wittner or Nine West note that Novo often lacks cushioning and support for all-day comfort.

True to Size? What Buyers Say

Sizing is a known issue. Reviews show inconsistency: some customers say their shoes run slightly small, while others complain about unpredictable fit even within the same order. For example, one buyer ordered two pairs in size 6 and found one fit perfectly while the other felt a size too tight. This makes online purchases a gamble unless you’ve tried that particular style in-store. Compared to competitors like Windsor Smith or Alias Mae, Novo’s sizing guide appears less reliable.

Arch Support and Foot Type Compatibility

If you have flat feet, wide feet, or high arches, Novo may not be the best option. The majority of shoes have minimal arch support, leaning more towards fashion than orthopaedic compatibility. Several customers who tried Novo’s boots expected more support but found the insoles thin and lacking structure. Those seeking long-term comfort may need to add gel insoles or look into brands with dedicated comfort ranges, such as ECCO or Frankie4 Footwear.

Break-In Period – What to Expect

Expect a short but sometimes painful break-in period, especially with pointed-toe heels and synthetic leather styles. Customers frequently mention blisters after the first or second wear, though some sandals and slip-ons feel fine straight out of the box. The synthetic materials used in many Novo designs don’t mold to the foot as quickly as genuine leather, which can extend the adjustment period. A safe tip echoed by buyers: wear them indoors first with thick socks to soften the fit before a big event.

Materials & Build Quality

Material Types Used (Vegan Leather, Textiles, etc.)

Modern women’s footwear brands like Wittner and Tony Bianco are pushing toward a balance of style, comfort, and sustainability. Wittner, with its century-long heritage in Australian shoemaking, has introduced collections featuring vegan leather alternatives and responsibly sourced premium textiles. Tony Bianco, known for its A-list following and editorial features in Elle and Vogue, often incorporates buttery-soft leather, suede, and high-grade synthetics for statement heels and everyday flats.

Compared to global contemporaries like Steve Madden and Alohas, both Wittner and Tony Bianco have stepped up their sustainability messaging, but Wittner tends to emphasize long-term wearability, while Tony Bianco leans more into fashion-forward materials.

Durability Over Time (Based on Reviews & Personal Testing)

When it comes to durability, consumer feedback highlights clear distinctions:

• Wittner shoes are praised for long wear and comfort, making them a go-to for professionals seeking day-to-night versatility. Many reviewers mention that their leather boots and block heels hold structure and comfort even after years of use.
  
• Tony Bianco, while undeniably stylish and on-trend, sometimes draws criticism for certain delicate designs (like ultra-slim stilettos) that may show signs of wear faster. However, its sneakers and loafers earn high marks for sturdiness and everyday practicality.
  

In side-by-side testing, Wittner edges ahead for all-day durability, while Tony Bianco excels at runway-ready appeal.

Stitching, Sole, and Interior Lining

The construction details set the two brands apart:

• Wittner: Known for its reinforced stitching and cushioned insoles, ideal for daily wearers. Its soles are often built with non-slip rubberized finishes, a nod to functionality.
  
• Tony Bianco: Focuses on sleek aesthetics, with finer stitching and slim silhouettes. Some lines feature padded linings for comfort, though less emphasis is placed on heavy-duty sole construction compared to Wittner.
  

When stacked against brands like Nine West or Aldo, both Wittner and Tony Bianco strike a middle ground — offering more luxury in build than fast-fashion competitors, but slightly less craftsmanship than ultra-premium names like Jimmy Choo or Stuart Weitzman.

Style & Aesthetic Appeal

Range of Designs – Heels, Flats, Sneakers

Both brands boast wide-ranging collections:

• Tony Bianco: Offers strappy stilettos, platform sandals, loafers, and sneakers. The brand is a favorite among influencers for its fashion-week-inspired styles.
  
• Wittner: Specializes in elegant heels, office-ready pumps, ballet flats, and versatile boots. The aesthetic is often classic with modern updates, making them suitable for work and weekend wear.
  

On-Trend vs Timeless Pieces

• Tony Bianco thrives on trend-driven designs — think metallic platforms, mesh heels, and square-toe mules that echo luxury runway aesthetics.
  
• Wittner, on the other hand, balances timeless classics (like pointed-toe pumps or leather boots) with subtle trend inclusions. This makes Wittner the safer investment for shoppers who want longevity in style.
  

Outfit Pairing & Lookbook Examples

• A pair of Tony Bianco strappy heels can instantly elevate a cocktail dress or tailored trousers, while their chunky sneakers pair seamlessly with athleisure looks.
  
• Wittner’s pointed pumps are ideal with corporate suiting, while their knee-high boots complement autumn midi dresses and trench coats.
  

For shoppers browsing department stores like Nordstrom or regional boutiques across Australia, both brands cater to slightly different moods: Wittner for refined, all-day wear; Tony Bianco for statement-making nights out.

Customer Reviews & Ratings (Social Proof)

Summary of Verified Buyer Feedback (Trustpilot, Google Reviews, ProductReview)

Novo Shoes has built a solid reputation in Australia as a go-to fashion footwear brand, but reviews across platforms like Trustpilot, ProductReview.com.au, and even TikTok paint a mixed picture.

On Trustpilot, the brand holds a small pool of reviews (around 51 verified buyers) with an average rating leaning towards 3 out of 5 stars. Many buyers praise Novo for its affordable price point and trend-driven styles, but others express concerns about customer service responsiveness and return policies.

On ProductReview.com.au, customers highlight that they’ve worn Novo for years and appreciate its wide range of fashionable heels, flats, and boots. However, durability and comfort appear as recurring themes in the critical feedback.

Common Compliments

• Stylish and trendy designs: Shoppers consistently mention that Novo keeps up with fashion trends, making it easy to find affordable dupes of high-end styles.
  
• Affordability: Compared to premium brands like Wittner or Tony Bianco, Novo shoes are significantly more budget-friendly.
  
• Vegan-friendly options: Novo markets many shoes as PETA-approved vegan, a plus for ethically conscious buyers.
  
• Accessibility: With stores across Australia and a robust online presence, Novo is convenient to shop both in-store and online.
  

Most Frequent Complaints

• Durability issues: Many reviews mention that shoes wear out quickly, sometimes within a few months.
  
• Comfort: Customers complain about stiff soles and lack of cushioning, especially for heels and boots.
  
• Return policy frustrations: A number of reviews highlight difficulties with exchanges, refunds, or delays in customer service responses.
  
• Inconsistent sizing: Some buyers find that sizing differs between styles, making online shopping riskier.
  

Red Flags (if any)

While Novo is generally safe to buy from, a few red flags emerge:

• Quality-control concerns: Multiple TikTok users warn that shoes may look premium but don’t hold up with daily wear.
  
• Customer service delays: Some buyers report slow communication when dealing with faulty products or refunds.
  

Price & Value for Money

Price Range by Category

Novo positions itself as an affordable fashion footwear brand. Average prices are:

• Heels & Dress Shoes: AUD $70–$100
  
• Flats & Sandals: AUD $40–$70
  
• Boots: AUD $90–$140
  
• Sale items: As low as AUD $30 during clearance events
  

This puts Novo firmly in the mid-tier fast fashion footwear segment, making it an alternative to Spendless Shoes but cheaper than Wittner or Tony Bianco.

Comparison with Similar Brands

• Novo vs Wittner: Wittner focuses on premium leather footwear, while Novo offers synthetic and vegan-friendly materials at a fraction of the cost.
  
• Novo vs Spendless Shoes: Spendless is cheaper but often less trendy; Novo balances affordability with a more fashion-forward catalogue.
  
• Novo vs Tony Bianco: Tony Bianco is positioned as a premium designer brand, whereas Novo is its budget-friendly cousin, offering lookalike styles for less.
  

Do Novo Shoes Offer Good ROI?

For style-conscious buyers who want trendy footwear at an accessible price, Novo delivers excellent short-term ROI. Shoes are affordable, Instagram-worthy, and align with fast-moving fashion cycles.

However, for long-term wear or comfort, Novo may not provide the best value compared to leather-based brands. Customers looking for durability and everyday comfort may feel the ROI isn’t as strong.

• Novo Shoes Returns Policy:
  
• 30-day return window.
  
• Items must be unworn, in original packaging (including branded shoebox).
  
• Refunds processed only if conditions are met.
  
• Sustainability / Ethics Mentions:
  
• Novo Shoes isn’t strongly highlighted as a sustainable brand like Allbirds or Veja, but consumer forums and ethical fashion blogs mention synthetic alternatives, PU leather, and vegan-friendly options.
  
• They’ve been called out for limited transparency in supply chain practices.
  
• Packaging: mentions of recyclable shoe boxes and minimal packaging.
  
• Ethical sourcing: no prominent certifications like Fair Trade, B Corp, or Ethical Clothing Australia.
  

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Sustainability & Ethical Practices

Are Novo Shoes Sustainable?

When it comes to sustainability, Novo Shoes positions itself as a fashion-forward, affordable footwear retailer rather than a sustainability-first brand. Unlike Allbirds, Veja, or Rothy’s, which heavily market their eco-credentials, Novo has yet to establish a clear roadmap or publish a sustainability report.

Shoppers who prioritize climate-conscious shopping often look for third-party certifications like Fair Trade, B Corp, or Ethical Clothing Australia. Currently, Novo Shoes does not display such accreditations, which raises concerns about supply chain transparency and whether their materials are sourced with environmental and ethical considerations in mind.

That said, Novo does offer some synthetic leather (PU) and vegan-friendly shoe options, catering to consumers avoiding animal products. However, it’s important to distinguish between vegan leather and sustainable leather alternatives, as polyurethane production still carries an environmental footprint.

Eco-Friendly Materials and Packaging

Novo Shoes has adopted certain measures to reduce its footprint in packaging. Customers report receiving orders in recyclable cardboard shoeboxes, often with minimal plastic wrapping. This aligns with wider retail trends where brands move toward FSC-certified packaging and biodegradable shipping materials.

On the materials front, most Novo styles are made from synthetic uppers, man-made textiles, and polyurethane soles. While these are animal-free, they are not necessarily low-impact. Forward-looking footwear brands have started experimenting with recycled PET plastics, organic cotton linings, and natural rubber soles—areas where Novo could expand to better meet eco-conscious consumer demand.

Ethical Labor & Sourcing Claims

Transparency around labor practices is increasingly a deciding factor for modern shoppers. Novo’s website and product pages provide limited detail on where shoes are manufactured, who makes them, and whether ethical audits are conducted at factories.

This lack of disclosure puts Novo at a disadvantage compared to brands that publicly share their supplier lists, factory certifications, or modern slavery statements. Ethical sourcing today goes beyond compliance—it involves fair wages, safe working conditions, and responsible procurement of raw materials. Until Novo communicates more clearly on this front, many ethical fashion advocates categorize the brand closer to the fast fashion segment rather than the sustainable fashion movement.

Returns, Exchanges & Customer Service

How Easy Is the Return Process?

Novo offers a 30-day change-of-mind return policy, provided that shoes are:

• Unworn
  
• In original condition
  
• With all packaging and branded shoebox intact
  

Customers can return items either in-store or via postal returns using carriers like Australia Post. This flexibility makes it convenient for shoppers who purchased online but prefer handling returns locally.

Customer Service Experience

Novo’s customer service is primarily handled via its online support portal, where customers can lodge return requests or track refunds. Feedback from shoppers is mixed:

• Many highlight quick in-store exchanges and friendly staff assistance.
  
• Others note delays in email response times and occasional issues with online stock discrepancies.
  

Compared to service benchmarks set by major retailers like The Iconic or ASOS, Novo’s customer care is considered decent but not outstanding.

Refund Timelines & Conditions

Refunds are typically processed within 7–10 business days once the returned item has been received and inspected. Customers who paid via Afterpay or Zip Pay should note that refunds go back to the payment provider, not directly to their bank account—sometimes causing confusion.

Sale or clearance items may fall under exchange-only conditions, so it’s important to review Novo’s returns policy page before making a purchase.

Top-Selling or Editor’s Pick Products

Most Popular Novo Shoes (With Mini Reviews)

Novo’s bestsellers are often a reflection of what’s trending across Australia’s fashion scene — sleek silhouettes, seasonal hues, and versatile designs. Here are a few highlights:

• Yolo in Butter – A true social media favorite, this soft buttery-toned heel has become a wardrobe staple. The block heel design adds stability, while the neutral color works with both office wear and evening outfits.
  
• Ipanema Sandals Collection – Part of Novo’s best-seller collab line, Ipanema brings comfort-driven, eco-conscious sandals that are perfect for summer strolls or beach holidays.
  
• La Dolce Vita Collection – A newer range celebrated on Instagram, featuring European-inspired heels and strappy sandals. Think holiday elegance but wearable for cocktail nights in the city.
  
• Everyday Flats & Loafers – The ballet-style flats continue to dominate Novo’s charts thanks to their comfort and office-friendly design. Customers particularly appreciate their sleek finish and versatility.
  

These products not only reflect Novo’s eye for trends but also their push for PETA-Approved Vegan alternatives, which resonates with conscious shoppers.

Best for Office / Events / Travel

• Office: Novo’s structured loafers and pointed-toe flats provide a polished look without compromising on comfort. Neutral tones like taupe and black dominate for workwear.
  
• Events: Statement heels such as lace-up stilettos, metallic block heels, and slingback designs are perfect for weddings or cocktail parties. The La Dolce Vita range is especially popular for event dressing.
  
• Travel: For those on the go, wedge sandals, espadrilles, and cushioned slides are practical choices. The Ipanema sandals stand out for being lightweight, durable, and easy to pack.
  

Hidden Gems – Underrated Styles

While the bestsellers steal the spotlight, Novo has some underrated gems worth noting:

• Espadrille Platforms – Comfortable yet stylish, they bridge the gap between casual and chic.
  
• Ankle Boots with Block Heels – Perfect for cooler months, often overlooked but versatile for both city strolls and evening dinners.
  
• Bright-Colored Flats – Although neutrals dominate, Novo’s bold-colored ballet flats (reds, blues, greens) add personality to a capsule wardrobe.
  

Pros and Cons Summary

Pros

• Comfortable fit: Most customers highlight how cushioned insoles and block heels improve all-day wear.
  
• Trendy styles: Collections like La Dolce Vita show Novo’s ability to align with global runway trends.
  
• Ethical focus: Novo offers a growing range of PETA-Approved Vegan shoes, appealing to eco-conscious buyers.
  

Cons

• Slightly narrow sizing: Many reviews mention Novo’s shoes can run narrow, especially in pointed designs.
  
• Limited wide-fit options: A challenge for customers with broader feet.
  
• Higher price point (for some): Compared to Rubi Shoes or Zara, Novo is pricier, though still more affordable than premium brands like Wittner.
  

Novo Shoes vs Competitors

Novo vs. Wittner

• Novo: Trend-driven, vegan-friendly, and mid-range pricing. Popular with younger, fashion-conscious shoppers.
  
• Wittner: Higher-end with premium leather and craftsmanship. Appeals to professionals willing to invest in durability.
  

Novo vs. Zara or Rubi Shoes

• Novo: Offers a balance between fast fashion and quality, with stronger ethical positioning through vegan ranges.
  
• Zara / Rubi Shoes: Known for affordability and variety, but limited in durability and often criticized for fast-fashion ethics.
  

What Sets Novo Apart?

Novo’s differentiation lies in its blend of trend-focused design, vegan-friendly collections, and mid-range affordability. While Wittner leans premium and Zara/Rubi lean mass-market, Novo positions itself as the sweet spot for shoppers who want on-trend shoes that don’t compromise on style or ethics.

FAQs About Novo Shoes

When shopping with Novo Shoes Australia, it’s normal to have questions about sizing, materials, returns, and fit. Below, we’ve rounded up answers to the most commonly asked questions, inspired by what shoppers often search in Google’s People Also Ask section.

Do Novo Shoes run small or big?

Novo Shoes generally follow true-to-size Australian women’s shoe sizing, but fit can vary depending on the style. For example, stiletto heels or pointed-toe boots may feel more snug than sneakers or sandals. If you’re in between sizes or prefer extra room, many customers recommend going half a size up. Novo also provides a size chart on product pages to help you choose accurately.

👉 Tip: If you’re shopping wide-fit friendly styles, collections like block heels, flat sandals, and certain Made in Europe Collection designs tend to run roomier.

Where are Novo shoes made?

Novo sources its footwear globally. Many collections are designed in Australia, while manufacturing occurs across Europe, Asia, and Brazil. For instance, the Ipanema collection is crafted in Brazil and is known for its eco-conscious production. Novo also highlights a Made in Europe range, offering higher-end craftsmanship for select boots and heels.

This mix of sourcing allows Novo to offer both trend-driven, affordable footwear and premium European styles under one brand.

Are Novo shoes vegan?

While Novo isn’t a fully vegan brand, many of their shoes are made from synthetic leather and man-made materials, meaning they don’t use animal-derived leather in most collections. The Ipanema range is particularly well-known for being vegan-friendly and sustainable, crafted from recyclable Flexpand material.

If you’re looking for vegan options, check product details carefully — Novo clearly lists material information so you can confirm whether a style is free from animal products.

Can you return sale items?

Yes, you can return sale items, but they follow Novo’s standard returns policy rather than the extended Christmas returns period. That means:

• Sale and clearance purchases must be returned within the standard timeframe.
  
• Some sale categories, like Clearance, Ipanema styles, or Exclusive Collections, may not be eligible for in-store returns — these need to be sent back via Novo Online Returns (Brooklyn VIC 3012).
  
• If your purchase was part of a multi-item discount promotion (e.g., “2nd item half price”), returning one item will adjust the price of the remaining item(s).
  

Always check the returns policy page before sending shoes back to avoid surprises.

Are they good for wide feet?

Novo Shoes caters to a wide variety of fits, but not all styles are ideal for wide feet. Generally:

• Chunky sneakers, flat sandals, and block heels offer more space and comfort.
  
• Pointed pumps and slim boots can feel narrow.
  
• Some customers with wide feet size up half a size for a better fit.
  

If wide fit is a top priority, browsing the Made in Europe collection or styles with elasticated straps and adjustable buckles often ensures a more forgiving fit.

✅ Extra Novo perks to know:

• Free standard shipping in Australia on orders over $79 (via Australia Post).
  
• Exclusive student discounts through Student Beans.
  
• Loyalty benefits via the Novo Rewards Program — including a $10 welcome voucher and $20 birthday voucher.
  

Final Verdict – Are Novo Shoes Worth It?

Novo Shoes strike a balance between affordable fashion and everyday wearability. As an Australian footwear brand, they’ve built a reputation for being on-trend yet accessible, offering everything from strappy heels and block sandals to office-friendly flats and ankle boots.

That said, they’re not without drawbacks. Many customers on ProductReview.com.au and Trustpilot highlight issues with durability, comfort, and materials, suggesting Novo prioritizes style over long-term wear. On platforms like TikTok, fashion influencers often praise Novo’s budget-friendly prices and Instagram-worthy looks, but also admit they’re more of a “one-season shoe” than a lifelong investment.

So, are Novo Shoes worth it? It depends on your priorities. If you want stylish, affordable footwear for special occasions or light wear, they deliver. But if you’re after premium comfort and long-lasting quality, you might find better options with brands like Wittner, Tony Bianco, or Windsor Smith.

Who Should Buy Them

Novo is a great fit if you:

• Love trendy shoes without splurging on designer labels.
  
• Shop for event-specific shoes like wedding heels, party stilettos, or seasonal boots.
  
• Want wide availability (Novo has dozens of stores across Australia plus free delivery over $99 online).
  
• Prefer fashion-forward over functional—styles that pair well with outfits, even if they’re not all-day wear shoes.
  

Situations They’re Perfect For

Novo Shoes shine in certain scenarios:

• Weddings & Events: Their elegant strappy heels and glitter pumps can elevate formal outfits at an affordable price.
• Work Outfits: With options like ballet flats and low block heels, they’re suitable for office wear if comfort isn’t your top priority.
  
• Casual & Weekend Outings: Wedges, sandals, and sneakers from Novo offer variety for brunches, date nights, and casual hangs.
  
• Quick Style Updates: If you like rotating your shoe wardrobe each season, Novo’s trend-driven designs make it easy to staycurrent without overspending.
  

Who Might Want to Skip

Novo may not be for you if:

• You prioritize comfort and durability—many reviews mention peeling faux leather, loose buckles, and shrinkflation in sizing.
  
• You need everyday shoes for walking or long shifts; competitors like Wittner or Hush Puppies might be better suited.
  
• You prefer sustainable or eco-friendly shoes—Novo hasn’t made significant moves into sustainable materials compared to some competitors.
  
• You expect luxury quality at budget prices. Novo is best seen as affordable fast-fashion footwear, not a premium investme