Introduction – What is The Fable?
The Fable is an Australian fashion brand known for redefining everyday elegance through ethically made, easy-care silk essentials. Specializing in machine-washable silk, the brand has carved a niche among professionals who seek minimalist style without compromising comfort or sustainability. At its core, The Fable champions timeless wardrobe staples crafted with transparency, simplicity, and longevity in mind.
By combining classic silhouettes with high-functionality fabrics, The Fable is bridging the gap between slow fashion values and modern lifestyle needs. With a growing base of loyal customers across Australia and internationally, the brand continues to position itself as a go-to destination for elevated, conscious workwear.
Brand Background & Mission
Launched in Australia, The Fable started with a clear mission: to offer premium-quality silk apparel that fits seamlessly into a busy, professional lifestyle while staying rooted in ethical production. The founder’s vision was inspired during travels through India, where the early manufacturing journey began, eventually evolving into a transparent, woman-led business model with ethical manufacturing partnerships in India and China.
Key brand pillars include:
- Ethically sourced silk: The Fable partners with factories that adhere to fair labor standards.
- Machine-washable innovation: The silk is specially treated to be machine-washable, eliminating the need for dry cleaning.
- Timeless design: Rather than chase trends, the brand focuses on versatile, professional pieces that never go out of style.
Their ethos aligns with the growing demand for conscious consumption, positioning The Fable as a frontrunner in the slow fashion movement alongside peers like Everlane, Reformation, and Cuyana.
What They’re Known For
The Fable is particularly known for their signature silk shirts, which have become a wardrobe staple for many women in corporate and creative fields alike. These shirts strike a balance between structure and fluidity, offering a polished silhouette with the ease of low-maintenance fabric.
In addition to silk shirts, the brand has expanded into other minimalist essentials such as:
- Silk camisoles
- Shirt dresses
- Tailored trousers
- Lightweight knitwear
Each piece reflects the brand’s core aesthetic — understated luxury, minimalist tailoring, and wearability. Customers often describe The Fable’s garments as “effortlessly elegant,” making them ideal for boardroom settings, remote workdays, and everything in between.
First Impressions – Packaging, Delivery & Unboxing Experience
When you order from a premium fashion brand like The Fable, the experience begins well before you slip into silk — it starts with how your item arrives. Here’s a breakdown of what to expect from the moment you hit “complete purchase”.
Shipping Time & Tracking Accuracy
Shipping timelines with The Fable are generally consistent and reliable. For domestic (Australia-wide) deliveries, customers typically receive their packages within 2–4 business days. International orders can take between 7–14 days, depending on the location.
The brand provides a real-time tracking link, which integrates with carriers like Australia Post and DHL Express, ensuring visibility every step of the way. This transparent tracking system helps maintain customer trust and minimizes delivery anxiety — a key factor in modern eCommerce satisfaction.
Packaging Quality & Presentation
Unboxing a garment from The Fable feels like receiving a thoughtfully prepared gift. The packaging is minimal yet premium, with a clear focus on:
- Clean design aesthetics
- Protective wrapping (often tissue-lined)
- A brand story insert or card
- Garments folded neatly to prevent creasing
This attention to detail reinforces the brand’s positioning as a high-quality yet conscious label, competing with other refined DTC (direct-to-consumer) fashion houses like Anine Bing or Vince.
Sustainability of Packaging (Eco-Friendly?)
Sustainability isn’t just part of the product — it extends to the packaging too. The Fable has made conscious efforts to reduce its environmental impact by incorporating:
- Recyclable cardboard mailers
- Minimal plastic usage
- Tissue paper made from recycled materials
Although ot fully plastic-free yet, the brand has stated its commitment to transitioning toward even more eco-friendly packaging solutions. These steps align with broader industry trends set by leaders like Patagonia and Nudie Jeans, reflecting a shift toward low-impact logistics in fashion.
Product Quality Breakdown
Fabric & Feel
When evaluating a silk shirt, fabric quality is everything. Premium silk garments, like those made from silk charmeuse, offer a luxurious handfeel — smooth, dense, and cool against the skin. Charmeuse silk is known for its dual finish: a lustrous front and a matte back, often preferred for both its visual appeal and comfort.
Some popular contemporary brands, such as Equipment and Sandro, use mid-to-heavyweight charmeuse that feels buttery and opulent. On the other hand, labels like Madewell and Club Monaco often rely on thinner silk crepe fabrics that tend to feel more matte and lightweight but can lack the high-end drape and depth.
Crepe de Chine, commonly found in brands like Everlane and Realisation Par, has a grainy texture and slightly transparent quality. While it can be floaty and breathable, users often note it doesn’t always hold up to repeated washing and may lose sheen faster.
From a tactile perspective, vintage silk pieces from labels like Jones New York, Lord & Taylor, or Lafayette 148 have a thicker, more enduring feel and often outperform modern fast fashion silk in both density and durability.
Pro Tip: High-quality silk retains its form after a crumple test and has a subtle weight to it. Avoid ultra-thin silk unless the garment is designed intentionally for layering or summer wear.
Fit & Sizing Accuracy
One of the biggest consumer pain points with silk garments is fit — especially since silk doesn’t stretch. Reviews across platforms indicate that brands like Equipment, Sezane, and Everlane generally run true to size, though their silhouettes often cater to slimmer or straight body types.
Club Monaco and Cami NYC are noted for their more structured cuts, which may not be ideal for curvier figures without tailoring. Meanwhile, Realisation Par‘s bias-cut designs are praised for their elegant drape on narrow frames but may cling too tightly on broader hips or busts.
Some silk pieces offer bias cuts or draped fronts, which can accommodate curves better. Stretch silk blends, such as those used by Diane von Furstenberg in her wrap dresses, offer a more forgiving fit for fluctuating body types.
Summary:
- Best for curvy/pear shapes: Diane von Furstenberg, Realisation Par (bias cut)
- Best for straight/slim builds: Equipment, Everlane
- Tailoring recommended for boxy fits: Club Monaco, Madewell
Stitching & Construction
Silk’s delicate nature demands strong construction. Consumers frequently assess:
- Seam durability: Higher-end garments like those from Sandro or Lafayette 148 use reinforced French seams or double-stitched hems, enhancing longevity.
- Button quality: Shell or mother-of-pearl buttons are a mark of premium craftsmanship, especially in vintage or designer pieces.
- Inner linings: Most brands skip linings for silk shirts due to breathability, but double-layered silks (e.g., Cami NYC camisoles) offer a more structured, opaque finish.
Reviews often cite puckering seams or frayed edges as signs of poor-quality mass-produced silk (common in fast fashion or budget lines).
Color Range & Availability
The richness of silk dyeing sets it apart. Brands like Sezane and Sandro offer a wide palette with deep jewel tones, pastels, and muted neutrals. J. Crew’s vintage silk lines also feature vibrant prints and florals, which retain color better when charmeuse is used.
However, color fading is an issue with thinner crepe silks, especially after repeated washing or sun exposure. For consistent color, opt for matte charmeuse or silk twill — both retain dyes longer and resist bleeding.
Comfort, Wearability & Care
Is it Really Machine Washable?
Many modern silk brands market their products as machine washable — but how accurate is this claim?
- Sezane and & Other Stories receive praise for washable silks that retain texture after gentle cycles.
- Realisation Par users report better results with hand washing, as machine cycles often roughen the weave.
- Brands like Cami NYC or Club Monaco explicitly recommend dry cleaning only, with clear fabric degradation if ignored.
User consensus: While hand-washing in cold water with silk detergent works for many, machine washing (even on delicate) often flattens sheen, alters drape, or causes thread pulls.
Bottom Line: Stick to hand-washing with products like Eucalan or The Laundress Silk Wash, and avoid wringing or high-heat drying.
Breathability & Wrinkle Resistance
Silk’s natural protein fibers make it exceptionally breathable, regulating temperature better than synthetics. This makes it ideal for:
- Hot climates (as noted by users in tropical regions)
- Layering in cooler seasons
- All-day office wear
However, wrinkle resistance varies:
- Silk charmeuse resists wrinkles better than crepe de chine, thanks to its smooth surface.
- Silk twill (rare but luxurious, found in scarves and high-end pieces) offers the best performance in both wrinkle resistance and drape.
Some users note silk gets a “crunchy” feel after washing — often remedied by steaming instead of ironing.
Versatility in Outfits
One reason silk shirts remain wardrobe staples is their versatility.
- Office Ready: Pair a charmeuse blouse from Equipment with trousers for a polished, professional look.
- Casual Chic: Style a printed silk shirt from Realisation Par with jeans and sneakers.
- Layering: Under a blazer, with a cardigan, or even worn open over a tank — silk adapts to all seasons.
Neutral-toned options (black, ivory, navy) from brands like Theory, Vince, or Eileen Fisher transition seamlessly from day to night.
Final Thoughts
If you’re investing in silk, prioritize:
- Fabric density (charmeuse > crepe)
- Smart construction (seam, lining, buttons)
- Fit based on cut and brand target demographic
- Hand wash-friendly pieces for long-term durability
Brands like Sezane, Equipment, Sandro, and vintage lines from Jones New York or Anne Klein offer some of the best balance of price, quality, and design in today’s silk market.
Pricing & Value for Money
Cost Breakdown (AUD/USD)
LilySilk positions itself as a premium silk brand, offering a wide range of silk clothing, bedding, and accessories. Their pricing reflects this premium positioning:
| Product Category | LilySilk Price (USD) | LilySilk Price (AUD approx.) |
| Silk Blouse | $139 – $189 | ~$220 – $300 |
| Silk Pajama Set | $199 – $259 | ~$310 – $400 |
| Silk Pillowcase (Single) | $39 | ~$60 |
| Silk Sheet Set (Queen) | $499 – $659 | ~$790 – $1,050 |
| Cashmere Cardigan | $439 | ~$680 |
Everlane, in comparison, keeps prices moderate by focusing on “Radical Transparency” and factory-direct pricing. Their silk shirt ranges between $98–$140 USD, which translates to $155–$220 AUD.
Comparison with Other Silk Brands (e.g., Everlane, LilySilk)
| Brand | Pricing Tier | Material Transparency | Style Range | Ethical Claims |
| LilySilk | Premium-High | 6A–6A+ Mulberry Silk | Fashion + Bedding | OEKO-TEX certified, zero waste |
| Everlane | Mid-Range | 100% Silk, minimally dyed | Fashion basics | Radical Transparency, ethical factories |
| Quince | Budget-Friendly | 100% Mulberry Silk | Minimalist | Sustainable, factory direct |
| Blissy | Premium | 22-Momme Silk | Sleepwear & Bedding | Hypoallergenic, OEKO-TEX certified |
| Slip | Luxury | 22-Momme Silk | Beauty + Bedding | Anti-aging & hair-friendly marketing |
Key Differentiator: LilySilk also offers All-Climate Silk, silk-cashmere blends, and bespoke tailoring, giving it an edge in variety and innovation.
Does the Quality Justify the Price?
Yes, but with caveats. LilySilk uses high-grade 6A Mulberry Silk with a 19–25 momme weight, which contributes to its softness, durability, and natural sheen. Most users report that the feel and drape of the silk is on par with luxury labels like Slip or Blissy, but at a slightly lower cost.
That said, some user reviews (especially on ProductReview AU) reported inconsistencies in fabric quality—mentioning items labeled as silk arriving as polyester, particularly in accessories like hair bands.
Overall, LilySilk justifies its pricing through:
- Fabric Quality (6A+ silk, OEKO-TEX certification)
- Sustainability Commitments
- Product Range and Custom Options
But quality control seems to vary—something not as often reported with brands like Everlane or Quince.
Customer Experience
Website UX & Ordering Process
LilySilk’s official website (lilysilk.com) is clean, responsive, and mobile-friendly, with features like:
- Currency switching (USD, AUD, GBP, etc.)
- Black Friday discounts auto-applied
- Clear size guides and material descriptions
- Live chat and WhatsApp integration
However, checkout can be cluttered during sale seasons due to pop-up discounts and promotions, which may overwhelm first-time buyers.
In comparison, Everlane‘s interface is minimalist and geared toward ease of browsing, with a strong emphasis on transparency and storytelling at each product level.
Customer Support Responsiveness
LilySilk provides multiple support channels:
- Email Support
- Phone Support (PST hours)
- Live Chat (limited availability)
Support experiences are mixed:
- Some users praised quick email responses and order corrections.
- Others (ProductReview AU) noted poor communication and non-responsiveness when dealing with return issues or mislabelled items.
Everlane tends to fare better with faster response times, likely due to a larger US-based customer service team.
Returns & Exchanges Policy
LilySilk offers:
- 30-day return policy
- Exclusions: Customized items, washed/used products, and final sale
- Customers must pay for return shipping, which can be costly from Australia
On the other hand, Everlane offers:
- 30–45 day returns
- Free U.S. return shipping
- Automated return portal, making it easier and more predictable
Users from Australia often report frustration with LilySilk’s return process due to long shipping times and out-of-country returns.
Real User Feedback (Aggregate Sentiment)
Trustpilot & ProductReview Insights
- Trustpilot (LilySilk):
4.2/5 stars (10,000+ reviews)
Positives: Luxurious feel, true-to-size fits, elegant packaging
Negatives: Delays in shipping, non-silk items received in a few rare cases, return process complications
- ProductReview AU:
3.0/5 stars (2 reviews)
- One review reported non-silk materials labeled as silk
- One praised packaging and customer service responsiveness
This suggests a strong global brand image, but inconsistent experiences in the Australian market.
Reddit Community Sentiment
From the r/femalefashionadvice subreddit, sentiment is generally cautious but curious:
- Positive mentions include:
“Lovely drape and sheen, especially the 22-momme pajamas”;
“Gift-worthy packaging and good customer service if buying direct.”
- Criticisms include:
- Perception of LilySilk as a “drop-shipping brand” or one among “Chinese fast luxury brands”
- Mixed opinions on whether the silk wrinkles too easily
- Concerns about greenwashing versus actual sustainability practices
Redditors often compare LilySilk to Quince, praising the latter’s more consistent value for money and simplified return policies.
Pros and Cons Summary
Key Strengths
- Exceptional Fabric Quality
The Fable uses 100% silk — specifically 16mm Crepe de Chine, which is known for its lightweight, matte texture and luxurious drape. Unlike shinier charmeuse silks used by brands like LilySilk, Crepe de Chine has a more refined, understated finish, making it ideal for everyday and professional wear. - Superior Construction and Durability
All shirts feature internal double-stitched seams, reinforced buttons, and tailoring typically reserved for designer brands. This level of craftsmanship rivals brands such as Equipment or Vince, often praised for silk shirting, but at significantly more accessible prices. - Ethical Manufacturing
The Fable manufactures its garments in a single ethically certified factory that also services global luxury labels. The company maintains transparency in its supply chain, aligning with other conscious fashion entities like Everlane, Outland Denim, and People Tree. - Easy-Care Silk
Unlike traditional silk brands that require dry cleaning, The Fable’s silk is hand-washable and wrinkle-resistant, reducing long-term maintenance costs. This is a major differentiator, especially for professionals and travelers. - Minimalist, Seasonless Designs
Their focus on classic cuts and workwear-friendly silhouettes (button-down shirts, camisoles, and silk tees) ensures the garments remain relevant year-round. This wardrobe longevity appeals to capsule wardrobe enthusiasts and sustainability-minded buyers.
Common Complaints
- Sizing Inconsistencies
Despite a generally loyal customer base, a recurring theme in reviews (notably in Google Reviews and independent forums) is inconsistent sizing, particularly between collections. For instance, some users mention that shoulder and bust fits differ even when ordering the same size shirt in a different color or fabric batch. - Limited Size Range
As of 2025, The Fable offers sizes ranging from AU 6 to AU 14. Compared to inclusive brands like Universal Standard or Girlfriend Collective, this size range is narrow, making the brand less accessible to plus-size or petite customers. - Delayed Shipping During Peak Periods
Although The Fable offers free express shipping across Australia and New Zealand, customer feedback during Black Friday and seasonal sales indicates delays in dispatch and delivery, especially to regional areas. - Return Challenges for International Orders
While The Fable provides a “try risk-free” message, the return policy can be restrictive for customers outside of AU/NZ. Return postage is not covered, and there are limited pickup options, leading to friction especially among first-time buyers from the US or UK.
Who is The Fable Best Suited For?
Style Preferences & Workwear Needs
The Fable is ideal for professionals, minimalists, and anyone seeking elevated basics. Its products are most aligned with those who:
- Wear smart casual or business casual attire
- Favor classic silhouettes over trend-driven designs
- Need pieces that transition from office to evening seamlessly
- Value quality over quantity, aiming for capsule wardrobes
Comparable Brands in style and function include:
- COS – for minimalist cuts
- Everlane – for workwear basics with ethical roots
- Arket – for timeless European-inspired pieces
Budget-Conscious vs Luxury Seekers
Mid-range, high-value positioning:
The Fable is not a budget brand, but it does undercut luxury silk brands like Frame, Theory, or L’Agence, where silk shirts can exceed $400 AUD. With prices generally around $180–$220 AUD, The Fable offers luxury-grade quality at “accessible luxury” pricing.
Best suited for:
- Budget-conscious professionals who value cost-per-wear
- Luxury-leaning buyers who want high-end feel without full designer markup
- Consumers who seek direct-to-consumer value models
Their online-only model eliminates wholesale and retail markups, similar to pricing strategies used by Quince and Italic.
Those Who Prioritize Ethical Fashion
The Fable fits squarely into the ethical fashion consumer mindset. Its appeal lies in:
- Small, transparent supply chain (one ethical factory)
- Low environmental impact via reduced shipping waste and seasonless designs
- Longevity-focused construction (durable seams, natural fibers, minimal fast fashion influence)
It’s a solid option for shoppers aligned with sustainability-first values, who would typically support brands like:
- Eileen Fisher
- Vege Threads
- Outland Denim
- The Reformation (though The Fable leans more timeless and less trend-focused)
Comparisons with Similar Brands
The Fable vs LilySilk
The Fable and LilySilk both offer 100% silk apparel, but they cater to different customer priorities.
| Feature | The Fable | LilySilk |
| Fabric | 16mm Crepe de Chine Silk | 19–25 Momme Mulberry Silk (Grade 6A+) |
| Care | Hand-washable, wrinkle-resistant | Mostly hand-wash, some dry-clean only |
| Manufacturing | Designer-grade factory (undisclosed) | Owned factory in Suzhou, China |
| Returns | Easy returns in AU/NZ | 30-day return policy, global |
| Price (AUD) | ~$179 for a silk shirt | ~$220–300 for comparable shirts |
| Style | Minimalist, versatile | Broader range: fashion, sleepwear, bedding |
| Ethics | Ethically made, no retail markup | OEKO-TEX certified, zero-waste packaging |
Verdict:
The Fable leans into a focused, fashion-only silk experience, while LilySilk branches into lifestyle and home. LilySilk wins on variety and luxury finishes, but The Fable is favored for simplicity, machine-washable convenience, and ethical local focus.
The Fable vs Everlane Silk
Everlane’s silk collection emphasizes transparency and sustainability, with competitive pricing. Here’s how they stack up:
| Feature | The Fable | Everlane |
| Fabric | 100% 16mm Crepe de Chine Silk | 100% Sandwashed Silk |
| Care | Hand-washable | Hand-wash or dry clean depending on item |
| Manufacturing | Premium boutique manufacturer | Ethical factories in China |
| Returns | Free AU/NZ returns | 30–45 day US returns (fees may apply internationally) |
| Price (AUD) | ~$179 | ~$155–220 |
| Ethics | Direct supply chain, no markup | Radical Transparency |
Verdict:
Both brands offer ethically produced silk, but Everlane excels in global shipping and transparency, while The Fable’s edge is in durability (double-stitched seams) and specialization in silk.
The Fable vs Grana
Grana, once a rising star in the direct-to-consumer silk space, shares many values with The Fable—but differs on current presence and offerings.
| Feature | The Fable | Grana |
| Fabric | 16mm Crepe de Chine | 19mm Silk (used to be sourced from Suzhou) |
| Product Range | Women’s silk basics only | Previously wider – men’s, women’s, TENCEL, more |
| Price (AUD) | ~$179 | ~$100–160 |
| Availability | Actively operating | Unclear – limited availability in 2025 |
| Returns | Simple returns | Previously had slow return processes |
Verdict:
If you’re looking for an active, reliable, fashion-focused silk brand, The Fable is a safer pick in 2025. Grana’s minimalist pricing and quality were once strong, but availability and consistency are concerns today.
FAQs (People Also Ask Style)
Is The Fable really machine washable?
Yes, The Fable’s silk shirts are made from Crepe de Chine, a type of silk known for its durability and texture, allowing them to be hand-washed at home. The brand promotes this as a major benefit—no more costly dry-cleaning bills.
“Farewell dry-cleaning and ironing,” says the brand on its official website.
Does The Fable offer free returns?
Yes. The Fable offers easy and risk-free returns across Australia and New Zealand, which aligns well with local consumer expectations. Customers can try on at home and return with minimal friction.
What is the sizing like at The Fable?
The brand offers true-to-size fits, with a generally relaxed silhouette. Many customers report that sizing is consistent and accommodating across body shapes. Still, always check the size chart—especially for tailored or button-down pieces.
Where is The Fable clothing made?
The Fable’s clothing is made in a boutique factory that also produces for high-end designer labels, according to their site. While the exact location isn’t disclosed, the focus is on premium craftsmanship and ethical production.
Final Verdict – Is The Fable Worth It?
Summary of Quality, Experience, and Value
The Fable offers a narrow but premium product focus: high-quality silk shirts designed for everyday wear. With a hand-washable finish, wrinkle resistance, and reinforced stitching, it blends luxury with practicality.
| Strengths | Considerations |
| 100% Crepe de Chine silk with lasting structure | Limited product range |
| Ethical manufacturing & designer-grade stitching | No physical retail presence |
| Stylish yet work-appropriate cuts | Some may prefer heavier silk fabrics (like 22-momme) |
Who Should Buy The Fable?
Professionals wanting elegant basics
Shoppers who dislike dry-cleaning
Fans of ethical, slow fashion
Australian/NZ shoppers who value local ease-of-return
Who Might Skip It?
Customers looking for heavier, more luxurious silk
Shoppers outside AU/NZ who prefer brands with broader support
Those wanting silk loungewear, sleepwear, or bedding
Personal Recommendation
If you’re someone who values style, function, and sustainability, The Fable strikes an excellent balance. It’s ideal for minimalists who don’t want to compromise on material quality. While it may not offer the variety of LilySilk or the global scale of Everlane, it delivers exactly what it promises: versatile, wearable silk done right.
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